Internal · 21 Aug 2026 · not a rate card
Recurring first. Passive only if a licence is real.
True passive almost never exists in a one-MD house. The website automates intent (WhatsApp briefs), not the drawing. Ethics: no cart tricks, no selling briefs, no unlimited design, she still signs.
Order of engines
| # | Engine | Passive? | Site |
|---|---|---|---|
| 1 | Monthly Face / Rooms retainer — queue, invoice on the 1st, EFT | Recurring, not passive | /retainers/ |
| 2 | Yearly shop licences — file exists, pay again on the anniversary | Closest to passive | /shop/ |
| 3 | IP licence — Mobi-styler to a maker, she keeps the filings | Quietest, after a prototype client | /#products |
| 4 | Dated mentoring cohorts | Seasonal | Archive |
| 5 | One-off Objects / Rooms | Active · second resort | Leave + Simple |
Do not automate
Stripe theatre. Orange Money as a subscription rail. AdSense on her plate. AI that replaces the MD. Fake “2 licences left.”
Long form: INCOME-AUTOMATION.md. Agreement: one-page retainer.