GK · MMXII—MMXXVI
g.k.d.

Studio Notebook

From the desk of —

Goitseone Ketlhalefile
Industrial Designer · IT Educator · Visual Artist · Beauty Therapist

· Fourteen pages
· Pencil on cream
· Hand-set
Plot 23485 .
Phase 04 .
Gaborone .
Botswana
02

Index

  1. 03 Letter from the MD
  2. 04 Studio at a glance
  3. 05 Mission, vision, values
  4. 06 Capabilities 9 disciplines
  5. 07 How we work 5 phases
  6. 08 Why clients stay
  7. 09 Flagship Mobi-styler
  8. 10 Ecologic series
  9. 11 Founder
  10. 12 Industries / footprint
  11. 13 GK Design Media
  12. 14 Reach us
Read with a fountain pen.
03

Letter

started GK Designs in 2012 because I wanted Botswana's design work to be made in Botswana.

Twelve years later, this studio still exists for that single reason. We read the brief; we design the answer; we build it in a way that lasts; and we sign every page of the work that leaves here.

Nine disciplines. One studio. One MD still on the pencil.

If anything here resonates — do send us a note.

— Goitseone.
Plot 23485 · MMXXVI
—  ",—___,—___,___
04

Studio in one glance

12i+

Years in practice

09.

Disciplines

03.

IP assets
TM · Design · Patent

94.

Districts reached

Plot 23485 · Phase 4 · Gaborone · Botswana

05

Mission · Vision · Values

01.

Mission.

"Make design that works hard for Botswana — and carries it from the first sketch to the final silhouette."

02.

Vision.

"A Gaborone design house that places African craft at the centre of contemporary industrial practice."

03.

Values.

Sustainability · Honesty · Discipline · Patience · Beauty that is earned, not applied.

06

Capabilities — Nine disciplines

  1. I. Industrial & Eco ProductCAD · prototyping · IP
  2. I. Interior ArchitecturePlans · lighting · moodboards
  3. L. Landscape DesignMasterplans · planting
  4. C. Corporate BrandingIdentity · voice · rollout
  5. P. Packaging DesignDielines · print artwork
  6. S. Service DesignJourneys · blueprints
  7. M. Design Mentoring1:1 · workshops
  8. A. Contemporary Visual ArtOriginals · installations
  9. M*. GK Design MediaPromo · long-form · corporate · interviews
07

How we work

  1. 01.

    Discover

    On-site visits, stakeholder interviews, market & material research.

  2. 02.

    Define

    Written strategy: goals, audience, constraints, deliverables, gates.

  3. 03.

    Design

    Concepts, sketches, CAD, moodboards, prototypes — reviewed at every gate.

  4. 04.

    Develop

    Engineering, sampling, supplier sourcing, production, IP registration.

  5. 05.

    Deliver

    Install, launch, document, train. A clean handover and a growth plan.

08

Why clients stay

  1. i. Founder-led. MD sign-off on every deliverable.
  2. ii. Built for Botswana — climate-aware, regionally priced.
  3. iii. Deep, not wide — small enough to oversee quality.
  4. iv. IP-aware — twelve years of trademarks, design rights, patents.
  5. v. Sustainability by default — low-waste patterning, reclaimed materials.
  6. vi. Content-ready — every brand ships with launch assets.
"We earn the disciplines we sell."
09

Flagship — The Mobi-styler

A mobile shampooing unit designed for the home. Compact, ergonomic trolley concept with basin, water management and an adjustable headrest — for mobile stylists, hospitality rooms and home care.

TrademarkRegisteredDesignRegistered
PatentFiledOriginUB Design Clinic · 2010
10

Ecologic series

A separate track inside the studio for products that take their material honestly — upcycled where possible, low-waste by construction, modestly priced to scale across the SADC region.

  1. P1.

    Eco Handbag

    Reclaimed leather, low-waste pattern.

  2. R1.

    Defluoridation Device

    Reduces excess fluoride. Co-developed with the Dept. of Chemistry, Molepolole College of Education, and Botswana Water Affairs.

  3. R2.

    Solar Rainbow Diffuser

    Sun light into soft rainbow patterns around a room.

11

Founder

Goitseone Ketlhalefile — at the studio, January 2026.

Industrial Designer · IT Educator · Visual Artist · Beauty Therapist

Bachelor of Design (Industrial Design) from the University of Botswana. Seven years middle management. Member of UB Design Clinic & Engineers Society.

—  ",—___,—___,___

12

Industries · footprint

  1. 01. Hospitality
  2. 02. Residential
  3. 03. Beauty & Wellness
  4. 04. Education
  5. 05. Industrial / Product
  6. 06. Public sector
13

GK Design Media

The studio shoots its own brands the way the brand was designed. Six formats:

  1. P. Promotional
  2. L. Long-form
  3. C. Corporate
  4. I. Interviews
  5. S. Product shoots
  6. P. Post & edit
14

Reach us

Briefs welcome. Replies in 24 hours, Mon — Fri.

Studio. Plot 23485 · Phase 4 · Gaborone · Botswana
Email. goitse30@yahoo.com
Online. Facebook GK Designs Bw · LinkedIn Goitseone Ketlhalefile
"Designing a more thoughtful Botswana."
— END