GK · Company Profile · MMXII — MMXXVI
Gaborone · Botswana
GABORONE · INDUSTRIAL · INTERIOR · LANDSCAPE · BRAND · MEDIA
Designing a more
thoughtful Botswana.
A company profile laid out end-to-end in fourteen pages.
From the first sketch to the final silhouette — industrial, interior,
landscape, brand and content, made in Gaborone.
GOITSEONE KETLHALEFILE
MANAGING DIRECTOR
EST. 2012 · PROFILE 2026
gkdesignsbw.com · goitse30@yahoo.com
GK
GK DESIGNS (PTY) LTD
Industrial · Interior · Landscape · Brand · Art · Media
Index
Company Profile 2026
02
Chapter 02 · Table of contents
The fourteen chapters
of this profile.
Each section is a printable story; together they form the studio.
03
Letter from the Managing Director
A first-person introduction from Goitseone Ketlhalefile.
PAGE 03
04
Studio in one glance
Twelve years, nine disciplines, three IP rights, one studio.
PAGE 04
05
Who we are
Mission, vision and values — and why Botswana is the brief.
PAGE 05
06
Capabilities
Nine disciplines, one accountable team.
PAGE 06
07
How we work
A clean five-step path from brief to handover.
PAGE 07
08
Why clients retain us
Six propositions, six reasons.
PAGE 08
09
Flagship — The Mobi-styler
A flagship invention, three IP rights, one study in ergonomics.
PAGE 09
10
Ecologic series
Upcycled leather, defluoridation, the solar rainbow.
PAGE 10
11
Founder
Industrial Designer · IT Educator · Visual Artist · Beauty Therapist.
PAGE 11
12
Industries · footprint
Where the studio’s work lives.
PAGE 12
13
GK Design Media
Film, photography and content — under the same roof.
PAGE 13
14
Reach us
Briefs welcome. Replies within 24 hours, Mon–Fri.
PAGE 14
GK
GK DESIGNS (PTY) LTD
Industrial · Interior · Landscape · Brand · Art · Media
Letter
Company Profile 2026
03
Chapter 03 · Letter
A short note from the
Managing Director.
Managing Director · Founder
I started GK Designs in 2012 because I wanted Botswana's design work to be made in Botswana. Twelve years later, this studio still exists for that single reason. We read the brief, we design the answer, we build it in a way that lasts, and we sign every page of the work that leaves here.
What follows is an honest cross-section of who we are and what we do. Industrial and eco product design. Interior architecture. Landscape. Corporate branding. Design mentoring. Contemporary visual art. And — because content is now inseparable from design — a full in-house media arm under the same roof.
I am one practitioner. The studio remains small by choice. Every brief in this profile has been touched by an MD. We don't subcontract the disciplines we sell; we earn them. If anything here resonates with what you are trying to build — do send us a note.
GOITSEONE KETLHALEFILE
Managing Director · Founder
Gaborone · MMXXVI
GK
GK DESIGNS (PTY) LTD
Industrial · Interior · Landscape · Brand · Art · Media
Studio
Company Profile 2026
04
Chapter 04 · Studio in one glance
Twelve years on a single
brief — Botswana.
A studio at a glance — the figures that frame the practice.
12+
YEARS
of full-spectrum design practice, in Botswana, since 2012.
09.
DISCIPLINES
Industrial · Interior · Landscape · Brand · Service · Art · Media.
03.
IP ASSETS
Trademark registered · Industrial Design registered · Patent filed.
23k+
HOURS
of focused design practice under the roof of this studio.
Plot 23485 · Phase 4 · Gaborone · -24.6282° · 25.9231°
We practice in
PRODUCT DESIGN · INTERIOR ARCHITECTURE · LANDSCAPE DESIGN · CORPORATE BRANDING · PACKAGING DESIGN · SERVICE DESIGN · DESIGN MENTORING · CONTEMPORARY ART · FILM & PHOTOGRAPHY.
Team
Founder-led. A vetted network of engineers, fabricators and producers. The MD signs off every deliverable.
Plot 23485 · the studio floor.
GK
GK DESIGNS (PTY) LTD
Industrial · Interior · Landscape · Brand · Art · Media
Who we are
Company Profile 2026
05
Chapter 05 · Who we are
A studio with a thesis.
Mission, vision and values — and why Botswana is the brief.
GK Designs exists at the meeting point of African craft, contemporary industrial practice, and the climate-aware pragmatism of a Gaborone studio. We make design that pays for itself — by being useful, by being used, by being keepable.
01 · Mission
Make design that works
hard for Botswana.
And carries it from the first sketch to the final silhouette.
02 · Vision
A Gaborone design house
at the centre.
Placing African craft at the centre of contemporary industrial practice.
03 · Values
Sustainability · honesty · discipline.
Patience.
Beauty that is earned, not applied.
Working principles
Founder-led · Built for Botswana · IP-aware · Content-ready · Sustainability by default · Small, accountable.
Six non-negotiables that govern every brief that leaves this studio.
GK
GK DESIGNS (PTY) LTD
Industrial · Interior · Landscape · Brand · Art · Media
Capabilities
Company Profile 2026
06
Chapter 06 · Capabilities
Nine disciplines,
one studio.
Each service is delivered in-house, so the story stays coherent.
09 / 09 · Featured
GK Design Media
The studio's in-house film, photography and content arm — so design and content live in one conversation.
Promo·
Long-form·
Corporate·
Interviews·
Product shoots·
Edit
01 / 08
Industrial & Eco Product
CAD, prototyping, eco materials, IP support.
02 / 08
Interior Architecture
Floor plans, lighting, furniture, moodboards.
03 / 08
Landscape Design
Masterplans, planting, hardscape, outdoor living.
04 / 08
Corporate Branding
Logotype, marks, type, voice, rollout guidelines.
05 / 08
Packaging Design
Dielines, materials, print artwork, prototypes.
06 / 08
Service Design
Journeys, blueprints, ops rollout.
07 / 08
Design Mentoring
Audits, 1:1 mentoring, team workshops.
08 / 08
Contemporary Visual Art
Originals, commissions, installations.
End of capabilities · nine disciplines · one accountable team
GK
GK DESIGNS (PTY) LTD
Industrial · Interior · Landscape · Brand · Art · Media
How we work
Company Profile 2026
07
Chapter 07 · How we work
A clean five-step path
from brief to handover.
Five phases, five deliverables, one outcome.
1
Step · 01
Discover
On-site visits, stakeholder interviews, market and material research.
2
Step · 02
Define
A short written strategy: goals, audience, constraints, deliverables, gates.
3
Step · 03
Design
Concepts, sketches, CAD, moodboards, prototypes — reviewed at every gate.
4
Step · 04
Develop
Engineering, sampling, supplier sourcing, production, IP registration.
5
Step · 05
Deliver
Install, launch, document, train. A clean handover and a growth plan.
At the end of each step — deliverables
Discovery report → Strategy brief → Concept set → Engineering pack → Handover pack.
Weekly gate. Friday demo. Transparent deliverables table.
Why it works
Visible gates. Tight feedback loops. The MD on every deliverable.
We do not subcontract the disciplines we sell; we earn them.
GK
GK DESIGNS (PTY) LTD
Industrial · Interior · Landscape · Brand · Art · Media
Why GK
Company Profile 2026
08
Chapter 08 · Why GK
Six reasons clients stay
on the roster.
Pull quote
We don’t hand off
the disciplines we sell.
We earn them.
Goitseone Ketlhalefile · Managing Director
01 · Team
One accountable team
Design, media and project management under one roof.
02 · Region
Built for Botswana
Climate-aware, regionally priced, locally sourced.
03 · Depth
Deep, not wide
Small enough to oversee quality. MD reviews every deliverable.
04 · IP
IP-aware
Trademarks, design rights, patents — twelve years of practice.
05 · Climate
Sustainability by default
Reclaimed and local materials, low-waste patterning.
06 · Content
Content-ready
Every brand ships with the launch assets it actually needs.
GK
GK DESIGNS (PTY) LTD
Industrial · Interior · Landscape · Brand · Art · Media
Flagship
Company Profile 2026
09
Chapter 09 · Flagship
The Mobi-styler.
A flagship product. Three IP rights. One study in ergonomics.
Mobi-styler · designed at UB Design Clinic · 2010 · three IP rights.
Concept
Bringing the salon experience home — a mobile shampooing unit built for mobile stylists, hospitality rooms and home care.
“Bringing the salon experience home.”
A mobile shampooing unit,
built for the home.
Discipline
Industrial Design · Ergonomics
Materials
Coated steel frame · ABS basin · Rubberized wheels
Concept
Integrated water management · adjustable headrest
Origin
University of Botswana Design Clinic, 2010
Rights
Trademark · Industrial Design · Patent filed
IP status · through BOBS
“GK” and the Mobi-styler name are protected trade marks; the industrial design is registered; a non-provisional patent has been filed.
GK
GK DESIGNS (PTY) LTD
Industrial · Interior · Landscape · Brand · Art · Media
Ecologic
Company Profile 2026
10
Chapter 10 · Ecologic series
Design with yesterday’s
materials.
A separate track inside the studio for products that take their material honestly.
Eco Handbag · upcycled leather · craft-led production.
The product
Upcycled hide.
Craft-led. Local network.
An everyday carry piece built from upcycled leather off-cuts — proving that a great accessory can be designed around waste, not despite it. The pattern is built to minimise off-cut waste and to scale with local craft partners.
MaterialReclaimed leather
ConstructionLow-waste pattern cutting
MakeCraft-led production
R&D · 01
Defluoridation Device
A household device that reduces excess fluoride from drinking water. Co-developed with the Department of Chemistry (Molepolole College of Education) and Botswana Water Affairs.
R&D · 02
Solar Rainbow Diffuser
A child's entertainer that gathers sunlight and disperses it into soft rainbow patterns around a room, inspired by prisms and a merry-go-round.
Sustainability targets
Reclaimed leather · Indigenous materials · Low-waste patterns · Climate-aware specs · Local craft partners.
GK
GK DESIGNS (PTY) LTD
Industrial · Interior · Landscape · Brand · Art · Media
Founder
Company Profile 2026
11
Chapter 11 · Founder
Goitseone Ketlhalefile.
Industrial Designer · IT Educator · Visual Artist · Beauty Therapist.
Managing Director · Founder
A self-driven, rounded practitioner.
Self-driven practitioner who still keeps a hand on the pencil. Founded the studio in 2012 after a Bachelor of Design in Industrial Design from the University of Botswana.
Career timeline
1997
Molepolole College of Education
2008
Damelin
2009
UB Design Clinic
2010
BBS Attaché
2011
Sasa Interiors
2012
GK Designs
2018
MD
BDes
Industrial Design
University of Botswana
Dip. Ed
Design & Tech
UB · MCE
A+
PC Technology
Damelin Botswana
Beauty therapy
Beauty Therapist
qualified
Practice key skills
Corporate governance · Occupational health & safety · Ergonomics · Brand management · IT & systems · Procurement · Visual art · Beauty therapy.
GK
GK DESIGNS (PTY) LTD
Industrial · Interior · Landscape · Brand · Art · Media
Industries
Company Profile 2026
12
Chapter 12 · Industries
Industries served &
footprint.
Where the studio’s work lives.
Six sectors, eight districts, a working knowledge of the whole SADC region. The studio’s work tends to scale with the operator’s hands and the climate’s realities.
01 · Hospitality & Leisure
Hotels, lodges, safari camps · BOTSWANA · SADC
02 · Residential
Private homes, estates, listed work · GABORONE
03 · Beauty & Wellness
Salons, mobile services, spas · NATIONAL
04 · Education
Schools, libraries, teaching tools · UB · PUBLIC
05 · Industrial · Product
Consumer goods, equipment, OEM · EXPORT
06 · Public sector · NGO
Government, water affairs, community · NATIONAL
Botswana’s climate · what the studio designs with, and for.
Footprint
Gaborone · Gaborone-North · Molepolole · Lobatse · Maun · Kasane · Francistown · SADC.
GK
GK DESIGNS (PTY) LTD
Industrial · Interior · Landscape · Brand · Art · Media
GK Design Media
Company Profile 2026
13
Chapter 13 · GK Design Media
Design and content
in one conversation.
The studio shoots its own brands the way the brand was designed.
GK Design Media · on set · Botswana.
The in-house production arm of the studio. Small, end-to-end, briefed by the same MD who designed what we’re shooting.
Promo
Short, sharp ads and social cuts.
Long-form
Brand stories, mini-docs, founder films.
Corporate
Internal comms, launches, AGM pieces.
Interviews
Multi-cam talk shows and testimonials.
Product shoot
E-com, lifestyle — on set & in studio.
Post
Edit, colour, motion graphics, captions.
Workflow
BRIEF → CREATIVE → SHOOT → CUT → PUBLISH
Captions and subtitles baked in. Multi-language tracks by request.
GK
GK DESIGNS (PTY) LTD
Industrial · Interior · Landscape · Brand · Art · Media
Reach us
Company Profile 2026
14
Chapter 14 · Reach us
Let’s start a project.
Briefs welcome.
Replies within 24 hours.
No third-party tracking. No sales follow-up. Brief intake in plain text. Drop us a note and we’ll come back with the right questions, the right team, and the right next gate.
“We treat every brief as if it were ours.”
GOITSEONE KETLHALEFILE · MANAGING DIRECTOR
GK DESIGNS
Designing a more thoughtful Botswana.
END OF PROFILE
gkdesignsbw.com · goitse30@yahoo.com
