COMPANY PROFILE · MMXXVI

Designing
a more
thoughtful
Botswana.

From the first sketch to the final silhouette — industrial · interior · landscape · brand · art · media.

02

The fourteen chapters.

  1. 03Letter from the Managing Director.
  2. 04Studio in one glance.
  3. 05Mission, vision, values.
  4. 06Capabilities — nine disciplines.
  5. 07How we work — five phases.
  6. 08Why clients retain us.
  7. 09Flag. The Mobi-styler.
  8. 10Ecologic series.
  9. 11The founder.
  10. 12Industries / footprint.
  11. 13GK Design Media.
  12. 14Reach us.
Fig. 1 · Goitseone Ketlhalefile at the studio, 2026.
03

From the Managing Director.

I started GK Designs in 2012 because I wanted Botswana's design work to be made in Botswana.

Twelve years later, this studio still exists for that single reason. We read the brief, we design the answer, we build it in a way that lasts, and we sign every page of the work that leaves here.

Every brief in this profile has been touched by an MD. We do not subcontract the disciplines we sell; we earn them. If anything here resonates — do send us a note.

— Goitseone Ketlhalefile
Gaborone · MMXXVI
Fig. 2 · Oodi Weavers Tapestry, launch banner at UNIPOD.
04

Studio in one glance.

12+Years
9.Disciplines
3.IP rights
94.Districts reached

Plot 23485 · Phase 4 · Gaborone
-24.6282°, 25.9231° · Botswana

"Innovative thinking made easy."— GK Designs house brochure
05

Mission · Vision · Values.

A Gaborone studio at the meeting point of African craft, contemporary industrial practice, and climate-aware pragmatism. We make design that pays for itself — by being useful, by being used, by being keepable.

01

Mission

Make design that works hard for Botswana.

02

Vision

A Gaborone house at the centre.

03

Values

Sustainability · Honesty · Discipline · Patience.

Fig. 3 · the studio's original brochure. Save the design-table for one afternoon.
Fig. 4 · Gee's Biltong · Chilli · 30g vacuum pouch · BOBS registered.
06

Capabilities — nine disciplines, one studio.

  1. 01Industrial & Eco Product. CAD, prototyping, IP support.
  2. 02Interior Architecture. Floor plans, lighting, moodboards.
  3. 03Landscape Design. Masterplans, planting, hardscape.
  4. 04Corporate Branding. Identity systems, type, voice.
  5. 05Packaging Design. Dielines, materials, print artwork.
07

How we work.

01

Discover

02

Define

03

Design

04

Develop

05

Deliver

Fig. 5 · GK Design Media on set in Botswana.
Fig. 6 · The Mobi-styler · flagship, three IP rights, one study in ergonomics.
08

Why clients retain us.

  1. 01One accountable team.
  2. 02Built for Botswana.
  3. 03Deep, not wide.
  4. 04IP-aware.
  5. 05Sustainability by default.
  6. 06Content-ready.
“We do not hand off the disciplines we sell; we earn them.”— Goitseone Ketlhalefile
09

Flagship — The Mobi-styler.

A mobile shampooing unit designed for the home. Compact, ergonomic trolley concept with basin, water management and an adjustable headrest — for mobile stylists, hospitality rooms and home care.

TrademarkRegistered
Industrial DesignRegistered
PatentFiled
OriginUB Design Clinic, 2010
Fig. 7 · Hand-woven wool bag.
10

Ecologic series.

A separate track inside the studio for products that take their material honestly — upcycled where possible, low-waste by construction, modestly priced to scale across the SADC region.

P1

Eco Handbag

Reclaimed leather.

R1

Defluoridation Device

Lab-grown with the Department of Chemistry.

R2

Solar Rainbow Diffuser

Sun light into soft rainbow patterns.

11

The founder.

Goitseone Ketlhalefile.
Industrial Designer · IT Educator · Visual Artist · Beauty Therapist.

A self-driven, rounded practitioner who still keeps a hand on the pencil. Founded the studio in 2012 after a Bachelor of Design in Industrial Design from the University of Botswana, where he developed the Mobi-styler prototype later registered as a trademark, industrial design right, and patent.

Fig. 8 · Founder portrait.
Fig. 9 · Oodi Weavers, hand-at-loom.
12

Industries · footprint.

  1. 01Hospitality & Leisure · Botswana · SADC
  2. 02Residential · Gaborone
  3. 03Beauty & Wellness · National
  4. 04Education · UB · Public
  5. 05Industrial / Product · Export
  6. 06Public sector & NGO · National
13

GK Design Media.

The studio shoots its own brands the way the brand was designed. Six formats: promotional, long-form, corporate, interviews, product shoots, post.

01

Promotional

Social cuts & ad bursts.

02

Long-form

Founder films & brand stories.

03

Corporate

Launches, AGM pieces.

Fig. 10 · Behind the scenes of a GK Design Media shoot.
14

Reach us.

Briefs welcome. Replies in 24 hours, Mon — Fri.

Studio

Plot 23485 · Phase 4 · Gaborone · Botswana
Studio visits by appointment

General

goitse30@yahoo.com · +267 [phone]

Online

Facebook: GK Designs Bw
LinkedIn: Goitseone Ketlhalefile

END OF PROFILE · GK DESIGNS (PTY) LTD · MMXXVI